Archive - BRXND Dispatch

Tokens & Tactics #1: How One Product Marketer Actually Uses AI

The parental leave that led to an AI obsession

Jun 17 •

and

May 2025

The Anatomy of a CEO AI Mandate // BRXND Dispatch vol 85

Plus, Claude 4, Jony Ive rumors, AI meteorology, and more.

May 29 •

and

Build/License Framework for AI // BRXND Dispatch vol 84

Plus, breaking down Google I/O.

May 22 •

The Evenly Distributed Blindfold // BRXND Dispatch, vol 83

Plus, AI cannibalism, hiring in the age of LLMs, and LegoGPT.

May 15 •

and

Docs x AI // BRXND Dispatch vol 82

Plus, a few thoughts on Mark Zuckerberg’s Stratechery interview.

May 8 •

and

Strunk and White and ChatGPT // BRXND Dispatch vol 81

Plus, the changing fortunes of prompt engineering, agents with credit cards, and OpenAI’s sky-high revenue projections.

May 1 •

April 2025

AI Doctors and Patients // BRXND Dispatch vol 80

Plus, decoding Dolphin speech, the PB&J problem, and borrowing tolerances.

Apr 24 •

and

Inverting the Adoption Curve // BRXND Dispatch vol. 79

Plus, don't forget to sign up for the BRXND NYC conference on 9/18.

Apr 16 •

and

On Setting Expectations // BRXND Dispatch vol. 78

Plus, the Shopify memo, Llama 4, and why AV is now a marketing problem.

Apr 10 •

and

Why AI Will Improve Content Quality, Not Degrade It // BRXND Dispatch vol. 77

Plus, OpenAI’s banner week.

Apr 1 •

and

March 2025

Vibe Coding // BRXND Dispatch vol. 76

Go forth and feel the vibes.

Mar 26 •

Linting, AI, and Brands // BRXND Dispatch vol. 75

Plus, OCR-to-code, YC startups’ AI habits, and the "fast foodication" of software.

Mar 19 •

and

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